I chose a health brochure that informs readers about the effects of secondhand smoke. It appeals to me because I am against smoking and most especially against people who smoke around children.
The most effective logos are those that have a simple message and a simple design (CQUniversity 2015). The brochure has used a very simple logo of the word ‘Quit’. The letter ‘Q’ is created out of a no smoking sign. The logo uses the colours red and blue. The red is only used in representing the lit end of the cigarette in the letter ‘Q’. The logo is accompanied by a ® symbol. This symbol means that it is a registered trademark.
Psychologically, different colours promote different feelings (CQUniversity 2015). The brochure’s colour scheme is made up white and different shades of blue with a great use of white space. According to the QSX Software Group, these colours used together can represent health, understanding, seriousness, safety and cleanliness. As this is a health brochure, the colours used are very appropriate for the message they are trying to get across.
White space provides the eye with distinctions to avoid overcrowding (CQUniversity 2015). The brochure has made use of white space by having large margins and spaces between headings and text. It also breaks up the text with the use of images.
Font can set the context and affect understanding (CQUniversity 2015). The brochure has used sans serif fonts which are easy to read. The consistency of using the same font style throughout makes the brochure look very professional.
Words are the most critical part of any message (CQUniversity 2015). The information in the text is very succinct and uses language appropriate to the target audience. It uses both concrete and abstract words. Where abstract words are used it is often quickly clarified by the following sentence.
The purpose of photos and graphics is to support the message and gain attention of the reader (CQUniversity 2015). The brochure has used a number of images of children. Two of the images are of a child with a parent. The images are appropriate as this brochure’s main message is to inform people of the harmful effects of secondhand smoke on children. It also identifies parents as role models for their kids and the use of the child and parent images support this as well.
Overall, this brochure was very well done. It used appropriate language. It used both concrete and abstract words without losing meaning. The text utilized aspects of colour, font, white space, images and having a logo. All of these aspects support the brochures message.
This was an interesting task for me. I was very passionate about the topic of the brochure I selected. I was able to identify the effectiveness of the use of different aspects used in the brochure. It was intriguing to learn about the different meanings represented by colour. I had never really thought of words being either concrete or abstract. I found the Week 10 lesson very useful. It was good to learn that abstract words can be interpreted in a variety of ways and that it is best to use concrete words to ensure readers get the intended meaning.
CQUniversity 2015, COMM11007: Week 10 Lesson, CQUniversity e-courses, http://moodle.cqu.edu.au/
Quit Victoria, 2007, Secondhand Smoke and Your Children, viewed 21 September 2015,
QSX Software Group, 2002, Color Meaning, viewed 21 September 2015,