SOCIAL MEDIA MANAGER
A Social Media Manager is the person who is responsible for the business’s social media marketing and advertising (Kruse Control Inc. 2016). Their role is to identify, create, improve, schedule and publish content to social media in order to successfully market the business (Kruse Control Inc. 2016). Some tasks include:
- Brand Development
- Identifying Target Audience
- Developing clear goals and objectives
- Social media strategy development
- Determined key performance indicators (KPI) and analyse progress towards goal and objectives (Kruse Control Inc. 2016).
MEDIA MANAGER
A Media Manager is the person who is responsible for the business’s media marketing and advertising (Workable 2018). This is slightly different to a Social Media Manager as their role includes all forms of media such as radio, television, websites, billboards, print (newspapers, magazines, flyers etc.), mobile devices etc. (KnowThis.com 2018 & Workable 2018). The tasks included are that of the Social Media Manager but in regard to broad media.
DIGITAL COMMUNICATIONS MANAGER
A digital communications manager is responsible for the developing and carrying out of digital communication strategies (Scotter 2017). Their tasks include:
- Managing communications and company branding
- Evaluating and optimising the efficiency of the business’s digital resources and platforms
- Strategy development
- Collaborating with communications and marketing teams
- Development and management of resources (Scotter 2017 & SEEK n.d.).
MARKETING AND COMMUNICATIONS COORDINATOR
A marketing communications coordinator is responsible for developing and implementing communication strategies to successfully promote their business and its products or services (PayScale Inc 2018). Their tasks involve:
- Developing or designing digital and print content
- Generating and coordinating production timelines
- Produce content for press releases and newsletters (Study.com 2018).
DIGITAL MARKETER
A digital marketer’s job is to improve brand recognition and drive customers to purchase the business’s products or services (Talley n.d.). They work under a marketing manager or coordinator to improve the business marketing to customers (Talley n.d.). Their tasks involve:
- developing and implementing marketing improvement strategies such as search engine optimisation and pay per click advertising
- developing and managing content marketing strategies and social media presence
- Constantly research and improve marketing strategies and use of platforms
- Develop content and analyse efficiency through coordination with designers (Monster Worldwide 2018).
DIGITAL CONTENT MANAGER
It is the role of the content manager to be in charge of the creation of content for the business’s digital presence (Charter Selection 2017). They are responsible for:
- developing content strategies
- managing content production and constant maintenance
- Working with the marketing team to use market research to ensure that the right target is successfully reached
- Monitoring digital analytics and staying up to date with trends to reach business goals (Charter Selection 2017 & Digital Marketing Career Zone n.d.).
DIGITAL MEDIA STRATEGIST
The job of a Digital Media Strategist is to create and develop digital media plans in order to achieve the goals of a business (Indeed 2018). Their role entails:
- Undertake research regarding their business, competitors and target audience
- Audit the current digital media presence and develop strategies for improvement and maintenance
- Collaborate with other specialists within the business to implement and maintain the developed strategies (Duffy 2015).
References
Charter Selection 2017, Content manager job description, viewed 15 September 2018, https://www.charterselection.com/digital-marketing-job-descriptions/content-manager-job-description
Digital Marketing Career Zone n.d., Content manager job description, viewed 15 September 2018, https://www.bubble-jobs.co.uk/digital_marketing/digital-marketing-job-description-2/content-manager-job-description/
Duffy, S 2015, What does a digital marketing strategist do?, viewed 15 September 2018, http://duffy.agency/what-does-a-digital-marketing-strategist-do/
Indeed 2018, Digital media strategist, viewed 15 September 2018, https://www.indeed.com/q-Digital-Media-Strategist-jobs.html?vjk=bd81d3a10a904272
KnowThis.com 2018, Types of Advertising Media, viewed 15 September 2018, https://www.knowthis.com/types-of-advertising-media/ad-media-intro/ KnowThis.com 2018
Kruse Control Inc. 2016, Social media manager job description: a complete guide, viewed 13 September 2018, https://www.krusecontrolinc.com/social-media-manager-job-description-complete-guide/
Monster Worldwide 2018, Digital marketing job description sample, viewed 15 September 2018, https://hiring.monster.co.uk/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/digital-marketing-job-description.aspx
PayScale Inc 2018, Marketing communications coordinator salary, viewed 15 September 2018, https://www.payscale.com/research/AU/Job=Marketing_Communications_Coordinator/Salary
Scotter, L 2017, Digital communications job description, viewed 15 September 2018, https://careertrend.com/digital-communications-job-description-31990.html
SEEK n.d., Media and digital communications manager, viewed 15 September 2018, https://www.seek.com.au/job/37165960?type=promoted
Study.com 2018, Marketing communications coordinator: job duties, salary & career info, viewed 15 September 2018, https://study.com/articles/Marketing_Communications_Coordinator_Job_Duties_Salary_and_Career_Info.html
Talley, J, n.d., What does a digital marketing manager do?, viewed 15 September 2018, https://www.mediabistro.com/climb-the-ladder/skills-expertise/what-does-a-digital-marketing-manager-do/
Workable 2018, Media Director job description, viewed 15 September 2018, https://resources.workable.com/media-director-job-description
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